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TruRebel equipment launches new website

TruRebel leadership team
Leadership team (from left): Mark Luebke, Jason Fogt, Matt Oldiges, Chuck Warner, Chuck Pisciotta, Josh Price


SIDNEY, OH - Blue Skies Operating Corp. (Blue Skies) today announced TruRebel's new website ( went live. TruRebel, previously known as Axis Corporation or Axis Logan Handlers, was acquired in late 2023.

Growing the company

TruRebel, a family owned and operated company that manufactured self-propelled trailers since 1982, started its roots selling to the deathcare industry. After acquiring operations, the manufacturing facility was moved to Valence Industrial's manufacturing facility in Sidney, Ohio. As part of the transition, a big focus of investment has been to standardize the models in order to reduce turnaround time for customers. Additionally, customer research helped to inspire the brand, TruRebel.


About the newly launched brand

"These guys do backbreaking work. Our equipment is there to reduce their workload. We see these guys as true folk heroes and want to evangelize their hard work.”
Johnny PRO+, self propelled handler
Johnny PRO+, self propelled handler

If you’ve got a tough job, you’re ready to rebel. TruRebel equipment boldly delivers construction with a hint of rebellion. When you need equipment as tough as the job at-hand, we’ve got a TruRebel for you. Our self-propelled dump & handler trailers aren’t just carriers; they’re part of someone’s story.

We take the work we’re entrusted with seriously and rise to the challenge. When precision and care are in order, TruRebel empowers any man to get the job done even when he’s working solo. We thrive on dumping the ordinary and delivering features that make every man’s day better, even if it’s his last.


The inspiration

Matt Oldiges, General Manager of TruRebel, described his inspiration for the rebrand. “We were inspired by the guys’ we serve who work hard in cemeteries, hardscape & construction sites. These guys do backbreaking work. Our equipment is there to reduce their workload. We see these guys as true folk heroes and want to evangelize their hard work.”

TruRebel equipment launches handlers and trailers
Johnny PRO+, self propelled handler


About Blue Skies Operating Corporation:

Chuck Pisciotta, CEO, started Blue Skies Operating Corp. (Blue Skies) in 2019, by bringing together a group of dreamers (and investors) who believed in the power of the midwestern worker, the pride of homegrown engineering talent and the power of scaling several well-run companies.


Blue Skies positions well-run companies for faster growth by focusing in on organizational structure, targeting on key people, creating operational synergies with other businesses in the portfolio using a shared services approach, and using value-added investors. Valence Industrial, a custom fabricator with factories in Sidney, Ohio and Lexington, Kentucky – was acquired in 2019. TruRebel was acquired in 2023, with its headquarters in Sidney, Ohio.


“When I retired, I didn’t need to go back to work. I came back because of how much I love manufacturing. I wanted to find companies to invest in that were well run, with people of good principle—and focus on hiring more people in a community I loved growing up in,” said Pisciotta.


Blue Skies is committed to bringing more jobs to local American communities, with a focus on employing talented innovators and specialists in their craft.



Samantha Mooney



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